You probably have a vision for what you’d love your listeners to do after they listen to your podcast episode—maybe it’s subscribing to your newsletter, sharing the episode with a friend, or another simple, meaningful action. But if you...

Storytelling is like cooking. Certain elements need to go into the experience at different times for things to taste good. This is true in creating podcast episode and in our social media posts about these episodes. Here's how I helped April fr...

What if your social media posts could attract new listeners while deepening connections with your current audience and fellow creators? In this episode of Podcast to Connect, the hosts break down strategies to engage three key groups—n...

Are you getting the most out of your business podcast? In celebration of International Podcast Day, I've asked 7 solo business owners what the impact and surprises have been for their podcast. From bookkeepers to coaches, .Net s...

Making sure your podcast’s online presence is consistent is key to attracting and keeping the right audience. In this episode, I walk April through an Online Presence Audit for her Door Key (history) Podcast, checking out platforms like Faceboo...

Yes, yes, it's our voices but let's zoom out more than that. A podcast is a small piece of a wonderful network of online tentacles that help us find people for our business and/or community. The audio is one part of this and so are the social m...

We're focusing on audience growth with a peak into a very special new program. I'll be joined by April from Door Key Podcast to look at how a podcast is so much more than meets the eye. Here's an overview of the season that starts this week!

Metadata is the text attached to your audio as well as near it when it’s published. Making sure your metadata is there AND accurate is a simple way to increase your podcast’s chances of getting found when listeners go digging around for new pod...

The best way to learn how to do something well is to give it to someone who is lazy. The thing is, an ambitious person can make any quick task super long and complicated. We do NOT want that. You want to do quick, effective things t...

Is audience growth really your biggest podcast goal OR is there a bigger networking desire nestled in your podcast outreach? For me it’s the latter and that’s why I love connecting over content conversations. In this episode I’ll sh...

Hey, I’ll admit it, I’m socially awkward. And this is the very reason I can share with you ways to be less so online, cause I’ve worked through my awkwardness there. Don’t ask me about IRL situations, lol. 🍉 Don't forget to enter our FR...

How much attention do you pay to your existing listeners in your episodes, show notes and on social media? Yup, don't feel bad, most of us are driven to grow our podcast by talking to new listeners but we need to rebalance things, right? Here a...

When someone does something nice for you, you thank them, right? Sometimes you do it in public so many people can know the good work they do. Well, this simple gesture can be done online as well. Not in a gross, manipulative way but in a "wow, ...

Posting on social media is easy enough but do you go back to these posts to see what notifications you missed? to engage with your followers that likes, shared, and maybe commented on your post? Wah ha ha, this is something most pe...

You talk to your family, friends and boss different, right? It's the same on social media to be honest. One new episode post just isn't enough to cover the 3 groups that could help you grow you podcast. This episode covers who t...

So far this season, we've focused on the super happy, positive side of podcasting with a connection focus. It would be irresponsible of me to finish the season off without some pain. Specifically creative pain. Guest K.O. was gracious enough to...

Putting your voice, ideas, message and story out into the world in a podcast can share you, your personality and your work (even if it's a community or passion project, it's still work!) give people time to get to know, like and trust you. Very...

True or false: to be a respected podcaster, you must always be serious on the mic? FalseAnd if you don't believe it, have a listen to what James Cridland has to say about it. Because in podcasting MANY people lis...

Who are you podcast committed to: your listeners OR your guests? This is the central focus our guest, Katarina, is posing to us in this podcast connections forward conversation. And if you say BOTH: well, you may get a talking t...

Making a podcast is one thing but how do we get listeners to talk back to us? David from Beyond The Thesis joined me to chat about how he's set up places for them to engage and what if it's working. We also chat about who he's like to have on h...

Getting a big picture overview of the podcasting space isn't something we think about when we first start putting our voice, our stories, our message out into the world. But it's important to know a bit about what's going on and where your podc...

Listening to Rebecca Weber's podcast episode on the vulnerability in not just writing a book but in sharing that she was writing one. And it made me think of you all: business owners and community leaders that may be uncomfortable with ...

Is your podcast part of your marketing plan? Did that question surprise you? Because podcasts are so personal and genuine sounding, we tend to forget that they are a form of marketing. Not always, but for you, the solo...